Privacy Policy

Last updated on 13 June 2022

Sericin Limited, and from time to time, its subsidiaries (together, “Group”) (and each being “Sericin”, “we”, “us”; or “member of the Group” for the purposes of this Privacy Policy as appropriate) recognise their responsibilities in relation to the collection, holding, processing, use and/or transfer of personal data under the Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”). Personal data may be collected via our website, mobile site, application (together “Site(s)”), security systems, our offline business-related interactions with you, and other services and products that link to or otherwise reference this Privacy Policy (collectively “Services”). Personal data will only be used for lawful and relevant purposes and all practicable steps will be taken to ensure that personal data held by us is accurate. We will use your personal data, which we may from time to time collect, in accordance with this Privacy Policy.

We continually improve our methods of communication and add new functionality and features to our Services. As such, we regularly review this Privacy Policy and may from time to time revise it or add specific instructions, policies and terms. Where any changes to this Privacy Policy are material, we will notify you using the contact details you have provided us with and, where required by the PDPO, give you the opportunity to opt out of these changes by means notified to you at that time. Otherwise, in relation to personal data supplied by you to us during the use of Services or otherwise, continued use by you of the Services or your continued relationship with us shall be deemed to be your acceptance of and consent to this Privacy Policy, as amended from time to time. We encourage you to check this privacy notice frequently and anytime you submit personal data via the Services.

Our Sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Sites, we encourage you to read the privacy statements of every website you visit.

If you have any questions about this Privacy Policy or how we use your personal data, please contact us through one of the communication channels set out in the “Contact Us” section below.

We will take all practicable steps to ensure the security of personal data and to avoid unauthorised or accidental access, erasure or other use. This includes physical, technical and procedural security methods, where appropriate, to ensure that the personal data may only be accessed by authorised personnel.

Please note that if you do not provide us with your personal data (or relevant personal data relating to persons appointed by you to act on your behalf) we may not be able to provide the information, products or Services you have asked for or process your requests, inquiries, applications or registrations.

Information we collect

The types of information that we may collect and receive from you while you use the Services are described in this section and include both information that you provide to us and information that we collect automatically when you use the Services.

Personal data: Personal data is information from which an individual can be identified directly or indirectly. We may collect personal information that you provide through the Services, for example, through your completing forms or setting up accounts on the Sites, through an enrolment form in order to register for our programs and services, through requests to receive marketing materials and information, by contacting Sericin customer service, by responding to Sericin questionnaires or surveys, or by corresponding with us by post, phone, email or otherwise. This may include information such as your name, title, mailing address, telephone number, email address, date of birth, login or user name, Identity Card number, bank and payment information, transaction data, device and browsing information, such as your IP address and professional information.

Cookies and other similar technologies: When you use our Services, we also may collect information relating to your usage and device, generally from four sources: server log files, cookies, “pixel tags,” and Google Analytics.

– Server Log Files: Your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Sites, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all visitors to the Sites to calculate Site usage levels, to help diagnose problems with the Site servers, and to administer the Sites. We may also use IP addresses to communicate with or block access by visitors who fail to comply with our Terms of Use. Collecting IP addresses is standard practice on the Internet and is carried out automatically by many web sites.

– Cookies: Cookies are data that a web server transfers to an individual’s computer for record-keeping purposes. Cookies are an industry standard used by most websites and help facilitate users’ ongoing access to and use of a particular website. Cookies do not cause damage to your computer systems or files, and only the website that transferred a particular cookie to you can read or modify such cookie. If you do not want information collected through the use of cookies, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies, or to be given the choice of declining or accepting the transfer of particular cookies to your computer. You should note, however, that declining cookies may make it difficult or impossible for you to use portions of the Sites.

– Pixel Tags: The Sites may use so-called “pixel tags”, “web beacons”, “clear GIFs” or similar means (collectively, “Pixel Tags”) to compile aggregate statistics about Site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the Sites, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened.

– Google Analytics: The Sites may use Google Analytics, a web analysis service provided by Google, to better understand website usage. Google Analytics collects information such as how often users visit sites, what pages they visit and what other sites they used prior to visiting. Google uses the data collected to track and examine the use of the Sites, to share such data with other Google services, or to personalize the ads of its own advertising network. Google’s ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service ( and the Google Privacy Policy ( Google offers an opt-out mechanism for Google Analytics available here:

– Do Not Track Signals: At this time, we do not respond to “Do Not Track” signals from your web browser due to the lack of an established industry standard. For more information about “Do Not Track” signals, please visit


From time to time we may collect data referred to above for the following purposes:

1. to process your requests, inquiries, applications and registration for our products and Services;
2. to perform or discharge the functions of Sericin and any other member of the Group;
3. to provide you with our products and Services and administer your account in relation to such products and Services;
4. to conduct research and statistical analysis;
5. to manage or develop our business relationship with you (e.g., to respond to questions, invite you to events, etc.);
6. to manage other everyday business purposes, such as payment processing and financial account management, product development, contract management, Site administration, fulfilment, analytics, fraud prevention, corporate governance, reporting and legal compliance.
7. to process your application for employment or engagement within Sericin to assess your suitability as a candidate for such position and to conduct reference checks with your previous employers; and
8. other purposes directly relating to any of the above.

The information we collect from your device is used to better design our Sites. We analyse this information to enhance Site security and to track the popularity of certain pages of the Sites, the success of our email notifications, traffic levels on the Sites and other usage data, all of which helps us to provide content tailored to your interests and improve the Sites and related products and Services. For example, we may understand that X number of individuals visited a certain area on our Sites, or that Y number of people applied for jobs, but we would not disclose anything that could be used to identify those individuals.

Direct marketing

Where you have given your consent and have not subsequently opted out, we may also use your name, mailing address, telephone number and email address to send promotional materials to you and conduct direct marketing activities in relation to Sericin Services and information services, and Services offered by other members of the Group. If you do not wish to receive any promotional and direct marketing materials from us or do not wish to receive particular types of promotional and direct marketing materials or do not wish to receive such materials through any particular means of communication, please contact us through one of the communication channels set out in the “Contact Us” section below. To ensure that your request can be processed quickly please provide your full name, email address, log in name, if applicable, and details of the product and/or Service you have subscribed.

Other transfers of your personal data

For one or more of the purposes specified above, your personal data may be:

1. transferred to other members of the Group and made available to appropriate persons in the Group, in Hong Kong or elsewhere and in this regard you consent to the transfer of your data outside of Hong Kong;
2. supplied to any agent, contractor or third party who provides administrative, telecommunications, computer, payment, debt collection, data processing or other services to Sericin and/or any of other member of the Group in Hong Kong or elsewhere; and
3. other parties as notified to you at the time of collection.

Compliance with laws and regulations

Sericin and other members of the Group may be required to retain, process and/or disclose your personal or other data in order to comply with applicable laws and regulations or in order to comply with a court order, subpoena or other legal process (whether in Hong Kong or elsewhere), or to comply with a request by a government authority, law enforcement agency or similar body (whether situated in Hong Kong or elsewhere). Sericin and other members of the Group may need to disclose your personal data in order to enforce any agreement with you, protect our rights, property or safety, or the rights, property or safety of our employees.

Corporate reorganisation

As we continue to develop our business, we may reorganise our Group structure, undergo a change of control or business combination. In these circumstances it may be the case that your personal or other data is transferred to a third party who will continue to operate our business or a similar service under either this Privacy Policy or a different privacy policy which will be notified to you. Such a third party may be located, and use of your personal or other data may be made, outside of Hong Kong in connection with such acquisition or reorganisation.

Access and correction of personal data

Under the PDPO, you have the right to ascertain whether we hold your personal data, to obtain a copy of the data, and to correct any data that is inaccurate. You may also request us to inform you of the type of personal data held by us. All data access requests shall be made using the form prescribed by the Privacy Commissioner for Personal Data (“Privacy Commissioner”) which may be found on the official website of the Office of the Privacy Commissioner or via this link: Requests for access and correction of personal data or for information regarding policies and practices and kinds of data held by us should be addressed in writing and sent by post to us (see the “Contact Us” section below).

A reasonable fee may be charged to offset our administrative and actual costs incurred in complying with your data access requests.

Termination or cancellation

Should your account or relationship with us be cancelled or terminated at any time, we shall cease processing your personal data as soon as reasonably practicable following such cancellation or termination, provided that we may keep copies of your data as is reasonably required for archival purposes, for use in relation to any actual or potential dispute, for the purpose of compliance with applicable laws and regulations and for the purpose of enforcing any agreement we have with you, for protecting our rights, property or safety, or the rights, property or safety of our employees, and for performing or discharging our functions, obligations and responsibilities.


If you have any questions or concerns about this Privacy Policy, please contact us
By email:
By post: Sericin Limited, Unit 19D, 40 Wong Chuk Hang Road, Southern District, Hong Kong